The Business with Business Cards: Turning Them into an Effective Marketing Tool

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Business cards may seem like a little piece of paper, but they can help your company grow and succeed. While you cannot expect your card to tell the whole story about your business, it can help you present an image that clients will remember.

Graphix Unlimited shares a few ways to make your cards an effective marketing tool.

Make a Difference

business cardsBusiness cards can do more than just bear information about you or your company. You can use them as a vehicle to support a cause and make a difference. This will help recipients get a better understanding of who you are as a person or what your company can offer to the society. Social impact will make your card memorable.

Include a Photo

Put a photo on your business card so clients will remember your face long after they have met you. This will also increase your likeability factor and make you recognizable from your competitors. Just make sure to avoid mug shot like photos; use studio or casual portrait. The right image will help you leave an impression in a professional manner.

Add Credibility

Add a brief quote or include the tagline of your business on the back of the card. It is also a good idea to add a customer testimonial or a line from a memorable testimonial to add credibility and help customers relate to your business. You can also find other creative ways to use that extra space that otherwise goes to waste.

Make it Functional

There are plenty of creative ways to give your cards a purpose. Turn it into a note card, a sticker, a scratch card, or bookmark. By making it into a functional piece of paper, clients will remember your business.

Engage Recipients

Add an interesting fact or a piece of trivia that relates to your business. It is also a great idea to include a question that will spur recipients to know more about your company. Engage and challenge people when they read your card, and your business will stand out.

Apart from designing an appealing card, make the handoff memorable. Use it to start a conversation to better understand clients’ needs and interests.

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