Modern Market

Funko Pop: The Rise of the Modern Bobble Head

Modern Market September 28, 2016 at 1:00 am

A traditional bobble head on a car deskBobbleheads were extremely popular in the 60s – these small, plastic figures had tiny bodies and oversized heads, which wobble and nod with every movement. Attached to some kind of spring, they were the preferred toy that graces office desks and car dashboards.

Today, a new type of bobblehead is on the market – Pop vinyls, more popularly known as Funko Pops, are taking the world by storm. Though their heads do not wobble, the toys have impressive variety. Just take a look at pop vinyl stores such as Global Gear and you will find over 200 different versions of the toys. This is not even the complete inventory, as the company that makes Pop vinyls have over 1,000 licensed characters registered to their name.

From Humble Beginnings

Funko began as a small toy company in the U.S. In 1996, founder Mike Becker decided to sell his own bobbleheads, coin banks, and hand puppets. He wanted to create toys that bring about a sense of nostalgia – he found modern toys too complex, with too many features, and just wanted to make something that is straight-to-the-point and simple.

He started creating toys out of licensed characters such as Popeye, Count Chocula, and the Big Boy mascot. His company kept growing, and eventually, he decided to introduce the Funko Force line, which debuted at the San Diego Comic Con of 2010. It was initially met with a lukewarm response – people complained that the heads did not bobble.

Eventually, he managed to gain the license of several more figures, including DC comic characters like Green Lantern and Batgirl. These more up-to-date characters proved to be more popular among toy lovers.

Every Fandom Ever

Funko Pops are popular because of their pop culture appeal – with hundreds of characters to choose from, it encompasses many fandoms, from comic fans to sports fans. People love collecting familiar characters, especially if they are rendered in such an adorable form.

As more characters are added to the Vinyl Pop collection, more people will buy the toys – they simply love seeing their fandoms represented in merchandise.

The Business with Business Cards: Turning Them into an Effective Marketing Tool

Modern Market August 3, 2015 at 8:39 am

Business cards may seem like a little piece of paper, but they can help your company grow and succeed. While you cannot expect your card to tell the whole story about your business, it can help you present an image that clients will remember.

Graphix Unlimited shares a few ways to make your cards an effective marketing tool.

Make a Difference

business cardsBusiness cards can do more than just bear information about you or your company. You can use them as a vehicle to support a cause and make a difference. This will help recipients get a better understanding of who you are as a person or what your company can offer to the society. Social impact will make your card memorable.

Include a Photo

Put a photo on your business card so clients will remember your face long after they have met you. This will also increase your likeability factor and make you recognizable from your competitors. Just make sure to avoid mug shot like photos; use studio or casual portrait. The right image will help you leave an impression in a professional manner.

Add Credibility

Add a brief quote or include the tagline of your business on the back of the card. It is also a good idea to add a customer testimonial or a line from a memorable testimonial to add credibility and help customers relate to your business. You can also find other creative ways to use that extra space that otherwise goes to waste.

Make it Functional

There are plenty of creative ways to give your cards a purpose. Turn it into a note card, a sticker, a scratch card, or bookmark. By making it into a functional piece of paper, clients will remember your business.

Engage Recipients

Add an interesting fact or a piece of trivia that relates to your business. It is also a great idea to include a question that will spur recipients to know more about your company. Engage and challenge people when they read your card, and your business will stand out.

Apart from designing an appealing card, make the handoff memorable. Use it to start a conversation to better understand clients’ needs and interests.

Buying a Used Car? Here’s How to Properly Inspect its Form

Modern Market June 22, 2015 at 6:24 pm

used carThinking of rewarding yourself with a car, but don’t have that much cash to spend? Consider buying a used car instead. But, it can oftentimes become an overwhelming task, especially if you don’t really know much about cars — more so if you plan on purchasing a used one. While there are plenty of things you must check when buying used cars, start by knowing how to inspect a car’s overall form. Here’s how:

  • First off, check the car on a level surface, so you’ll be able to inspect the tires more clearly and notice if there’s any drooping.
  • Examine the car’s paint job and check for any scratches, dents, and rust. Check the car’s side sections from on-end and see if there’s waviness that shows past paint work. Work your fingers along the joints’ edges between the panels — rough patches can mean residue of masking tape adhesive.
  • Expect the tires to be worn; but it must be worn evenly and must match. Check for feathering or bad alignment on the tires’ surfaces. Also, look at the spare tire and then compare the other tires’ treads to see if it’s really a complete spare.
  • Check if the trunk is in good form. See if there are rust and entry points of water from holes or cracks.
  • If possible, check the underside of the car when it’s safely and stably suspended to check for possible rust and to examine the exhaust system. Black spots may indicate leaking and grease grime is also a critical issue. If you see white vapor—when you’re not in cold weather—upon starting the car, this can be an exhaust problem.
  • Never purchase a car with major frame damage. Pay close attention to the saddle, which keeps the top portion of your radiator in place and connects front fenders—this must be firmly bolted in and not merely welded. Check for welding marks on door jambs and scrutinize bolt heads to see if there are scratch marks, which could indicate realigned or replaced fenders.

Now that you know how to inspect the form of used cars, educate yourself on how to properly examine what’s under the hood, the car’s interior, and how to properly test drive one.

Reaching Up With Elevated Work Platforms

Modern Market May 29, 2015 at 12:00 am

workAcross various industries, the availability of equipment and machinery is an important factor to consider in the carrying out of day-to-day operations. As such, there are several options that people can turn to for their specific job needs.

Business owners, for example can choose from any number of companies that offer access hire. Perth is just one area where service providers abound.

Of course, in jobs such as construction, there are times when builders need to be working at dizzying heights. They need to complete tall buildings inside and outside. Thanks to the presence of reliable access equipment, they can work efficiently and safely, even from way up high.

Elevating Work Platform

The elevating work platform (EWP) is a group of equipment that you need to get the job done at incredible heights, while staying safe and sound. Before getting used to a particular type of EWP, however, you have to fully understand the concerns that go along with using them.

Operational Power

You can choose an EWP that is powered by an internal diesel engine or one that is powered by batteries. Whatever their power source, it is important to choose an EWP that can manage level and uneven ground.

License Types

The typical EWP certification covers those machines less than 11 meters which include the trailer lift, boom lift, scissor lift and vertical lift. If you see other EWP machines longer than 11 meters, a person would need special high risk permits to operate them.

Keeping Safe

Especially when hiring equipment, do not accept elevating work platforms delivered at your job site without the necessary instruction manuals and other documentation. It is a must that you test the EWP
before using it. You should first test the emergency descent control system and your operators must be knowledgeable about this.

Working on sites close to powerlines requires special safety practices. Be extra careful when in situations like this.
EWPs may be great solutions for reaching new heights, but keep in mind that safety should always come first.

Don’t Start Your Company Without These People

Modern Market May 13, 2015 at 7:16 pm

assertive employeeBusinesses thrive on people. The owners may be the ones in charge, but it’s ultimately the employees who do the work and reel in the profits. Hiring the right persons for the job becomes paramount for business startups aiming towards stability, expansion and eventually, success.

The question is, what kinds of employees should companies hire? Here are kinds of people companies should have in their ranks:

The tech savvy

While it’s almost impossible for businesses to operate without technology, it’s much more so without people to manage them. Broken equipment affects not only the operations but also the profits of businesses. Companies that invest heavily in computers should always have tech savvy people. The site cadan.com suggests hiring IT staffing services in Saint Paul, Minnesota to give companies the technology they need and improve their productivity. More productivity means more profits, as well.

The teacher

Business owners have different responsibilities and they can’t always be there to teach their employees how to do things. Companies should have trainers or subject matter experts to cascade the processes to employees easily, this giving executives more time to focus on other aspects of running their businesses.

The ‘people’ person

Business startups usually struggle from stabilizing their operations in the first few months. Thus, they should hire knowledgeable and experienced employees to keep them afloat. Having Human Resource personnel will help them hire employees that are not only fitting for the job description, but also capable of handling the workload. HR people also help companies boost morale through teambuilding and other employee engagement activities.

The sweepers

A well-organized workplace contributes to productivity and profits. That’s why companies should have in-house maintenance crew of cleaners, plumbers, mechanics and other people to keep the workplace in good shape.

Employees focus and produce more output at work if the office looks tidy and everything works perfectly.

Companies can’t function properly and reach greater heights without people. Hiring tech savvies, people persons, teachers and sweepers not only makes their work easier, but also improves their performance and produces more returns of investment.

Protecting Your Home with a Metal Roofing

Modern Market March 4, 2015 at 6:19 pm

The roof is the first line of defense for a house. It protects the house from snow, rain and other things that nature throws its way. Before having a roof installed, you need to decide on the material that you want and your budget.

metal roofMetal Roofing

Materials commonly used for metal roofing include aluminum, zinc and copper. Metal roofs are some of the most durable ones, but are also the most expensive as they can last for 25 to 50 years without the need for yearly maintenance. In fact, zinc and copper roofing can last up to a hundred years.

They come in all colors imaginable and are fireproof as well. Metal roofing is usually for bungalows, ranches and cottages. It costs around $100 for ordinary metal roofing to a whopping $600 per square for coated steel.

Roofing Services

To maintain the integrity of your home, you need to have a quality roofing system installed. A home that does not have a good roof is simply not an ideal one, especially if it fails to protect you and your family from rain and natural disasters that may just happen anytime. Roofing contractors can provide the services you need such as installation, replacement, repair and maintenance.

Not all professionals can deliver the best services, though, especially in metal roofing. Salt Lake City clients, therefore, has to research into the roofer’s reliability, work ethics, reputation and professional track record.

Other Roofing Materials

Roofing materials range from sheets to tiles. The best choice depends on the design of your house. For instance, if your house consists of concrete, then it may benefit from a tiled roof. There are several other materials to choose from but the best way to go is to consult a roofing contractor.

Whichever you choose, your primary concern should be durability. A roof should withstand factors such as temperature, wind and humidity.

Content, the Emperor of the Internet

Modern Market March 3, 2015 at 10:36 am

Quality ContentIn today’s social media generation there is hardly a business that does not use one or more web-based platforms to reach their target market. Businesses of different scale and nature make use of Twitter, Facebook, Instagram, and Pinterest, to name a few, as alternative to traditional marketing strategies.

Social sharing allows businesses to provide highly targeted content like newsletters, web content, promotional copies, press releases, and even photos and infographics faster. This is especially true when a business utilises multiple online channels, including mobile phones.

Perth-based SEO company, DMB.com.au, explains why content still rules the Internet marketing strategies of companies now and in the near future.

Quality and Speed of Social Marketing

Speed is only one facet of social marketing. For it to be efficient and translate into results (for example, customer conversion and retention), businesses should make sure to provide quality and market-oriented content. This proves to be a killer combination ever since the advent of online marketing and until now.

Criteria for Quality Content

What makes quality content then? Quality content is engaging and well written, as well as informative and useful. It must be something of value for target readers and relatable. Businesses can do that by gathering relevant information (statistics, figures, and facts) and actual positive experiences from customers and reviewers and weaving such information into an informative, relevant, and focused content. Simply put, the key is to bring product and service information to a specific target without overselling.

Gaining Trust

That formula works to not only target customers but even to prospective investors. 92 percent of consumers trust online recommendations and 80 percent of decision makers prefer articles to ads when learning about a company.

Another reason it is effective is that it connects with people in a more personal level. Highly targeted content makes readers’ needs heard by constantly providing useful content. Readers in return share it to various social media platforms, sign up for a blog subscription or like a page, and recommend it to friends and families.

Producing high quality content is a proven and tested way of increasing traffic naturally. This goes without saying that having a mechanism for generating regular content is a must. That is where content service providers come useful.

3 Marketing Lessons You Can Learn From ‘The Walking Dead’

Modern Market November 27, 2014 at 5:09 am

the walking deadThe season 5 of The Walking Dead had a record-breaking millions of viewers tuning in to watch. The zombie killers faced a new batch of survival challenges, bad guys, and drama, but it’s more than just a zombie apocalypse story. It’s also a great source of lessons and inspiration for marketers.

That’s right—The Walking Dead is a large goldmine of information for marketing specialists. How? Here are lessons you can learn (A word of caution: Spoilers ahead):

Stay Focused

In the show, the moment you lose focus, you’re dead. How many times in the film that the characters got distracted during a one-on-one zombie fight, only to see a horde of undead seconds later? Of course, this does not happen in the marketing world, but this lesson is still extremely relevant.

Marketers should always stay on message. Remember that focused advertising is much more effective than just giving anyone random messages.

Work with What You Have

In the series, knives, swords, and guns are some of the things you should have hooked onto your pants. What happens, though, if you don’t have them? As you’ve seen in the series, you can turn anything into a weapon: the legs of a chair, fireworks, and car doors.

It’s the same with marketing. Even if you have a small budget for your marketing campaigns, don’t let it stop you from getting great results. Working with companies like Zoo SEO is a great way to start if you want to do more with less.

Know What You Don’t Know

In seasons 2 and 3, Rick, the lead character, didn’t know what he didn’t know. He was clueless about Shane—that he would go try to kill him to steal his family. He also didn’t know that the Governor was planning an army to destroy the prison. The biggest thing they were clueless about is that they are not aware of the walkers.

It’s the same with marketing. The biggest threat is not the problems you see right now; it’s the threat that you can’t see. This is why it’s important to get visibility into every marketing effort you’re doing.

The greatest piece of advice? Don’t get bit. That is a good tip in general, right?

5 Ways You Can Go Wrong With Your Content

Modern Market November 7, 2014 at 1:01 am

SEOBeing picky with the things you personally share online is a wise decision as these affect how other people view you. The same is true with your website’s content. If you’re not careful, you may be committing these terrible wrongs and turn off potential clients.

The following are five of the common ways you can go wrong with website content. Hopefully, you are not:

1. Copying From Another Website

Do not think you can get away with copying an idea from another website or using a previously published article from an authority website. Aside from a potential penalty from Google for duplicating content, nobody will bother to read your posts since a high-ranking website has already provided that information. Use high quality, original content.

2. Writing the Wrong Way

Watch the way you write your content. Your choice of words may be too ostentatious for average readers or too informal for industry experts. Other mistakes can happen, such as ideas are too scattered or the main thought being unclear. You may also have written the article purely to promote another website or product. Write content using words and phrases that anybody can understand; if the content has jargon, simplify them.

3. Too Wordy or Too Long

Too much of anything is always bad. Long paragraphs can overwhelm your readers. Bulky paragraphs, regardless of the article’s word count, will make readers stop reading since it’s too long for their attention span. Instead, break up long sentences, or use semicolons to split sentences into multiple clauses. Sub headers are also a good idea.

4. Missing the Target Audience

An SEO provider in Fargo suggests checking if your content fits your target audience. Failing to generate any response means that a post doesn’t appeal to your readers or match their specific interests. Understand who you are writing for, and write content in a way that will engage their interest.

5. Executing Incorrectly

You know the aphorism: some things are better left unsaid. This applies in content marketing, too. See if the infographic you just uploaded has too many words in it or if your article has a good main idea but lack details. You also think that the image you thought would be viral is instead better if made into a 2-minute video clip.

All the above are precautionary, however, so if you see yourself doing any of these things, fix them immediately. Content is king; wear that crown right.

Successful AdWords Campaign that Lead to Great ROI

Modern Market October 31, 2014 at 12:00 am

adwords roiYou don’t need to spend a lot of money to get the most of pay-per-click advertising. With Google AdWords, you can reach thousands or even millions of people within seconds. You can reach your target audience easily and sell your products and services effectively.

Maximising the power of this incredible system doesn’t require a big amount. Even with a small budget, you can increase your click-through rates and reduce the average cost per click by following these simple tips:

Have a Clear Goal

When making your search engine marketing campaign, you need to have a clear goal in mind. Know the specific action you want to achieve. What do you want your target audience to perform? Do you want them to make an online purchase? Be sure to identify your goals before you push through with your campaign. By doing this, you can also measure the results.

Know Your Target Audience

Always follow the AIDAS principle of marketing every time you write advertisements. AIDA stands for Attract (Attention), Interest, Desire, and Action. Make sure to attract your target consumer’s attention, stimulate their interest, and convince them that your products and services are desirable for them to take some action.

Don’t Mislead your Audience

Top online marketing agency Digitise My Business emphasises how important it is to be truthful to your consumers. Don’t ever mislead them. Make sure each of your ad group is accurate and relevant for the landing page being advertised.

Don’t Forget Mobile Users

Use mobile-preferred ads for your campaigns. You should pair them with a mobile-optimised landing page, as this leads to higher conversion rates and gives your audience a better user experience.

Use Conversion Tracking

To increase your ROI, you need to know the keywords that trigger a sale. So, you have to set up conversion tracking. If you don’t implement proper tracking, you won’t be able to monitor and promote successful ads, keywords, and even themes. Conversion tracking allows continuous optimisation based on the data.

Google AdWords is one of the most effective and easily measurable forms of marketing and advertising today. Keep these things in mind for a successful campaign.