A smart SEO campaign is the difference between being easily found online and getting lost in the pile of many other businesses trying to stand out. With Google’s ever-changing algorithms, businesses must keep up with what’s effective here and now.
This year, success in SEO lies on putting together a robust combination of great content, trustworthy links, and social signals. Each section supports the other, delivering great value to readers, establishing your brand value and authority, and distributing your content across media channels. Many top Perth website designers have been implementing this strategy and experiencing significant improvements in their campaigns.
The way you build links matters. This is why you need to make sure you know the difference between the old and the new techniques of link building.
The Infrastructure of Connections
Links give Google a signal that another website or reader found valuable and relevant content from your site. The more links you get, the more valuable your content is deemed by major search engines. This also builds trust and authority, pushing your website to rank higher and get more traffic.
In the past, link building involved simple strategies, like listing your site in directories, or from comments on blogs. Companies also focused too much on building links than producing relevant and valuable content. Search Engine Watch shows in the graph below that Google begins to ignore sites that have above 75 links a day.
Today, link building is still important, but there’s more pressure to creating high quality links. Websites you’re linking to need to be reputable and relevant to your industry.
Here are some strategies to build links that will also build your brand and authority in your niche:
There’s an increased focus today on guest blogging, as website owners look for organic ways to build links. Guest blogging is simple; you just have to find a blog or content site and pitch a relevant article. When you’re guest blogging, choose reputable blogs that are relevant to your subject matter and field. Search Engine Journal cites that a well-executed guest posting initiative is part of a broader content strategy that takes into account onsite and offsite content goals.
- Distributing Press Releases
Press releases send links to your site and help build brand recognition for your business. The secret here is to find a newsworthy story to write about, or to find a relevant hook in the broader news landscape. This will help you build inbound link, and may lead to valuable news coverage from publications running your story. Top web design companies in Perth will help you create content that will improve your visibility, following and interactions.
- Repackaging Existing Content
Building links to your site doesn’t need an army of writers constantly creating new content. Instead, look at your existing content, see how you can repackage some of them, and distribute them across platforms and mediums.
- Influencing Real World Connections through Links
Are you sponsoring local league groups in your community? Do you belong to any professional association, organisation, or civic group? These are good opportunities to list your site on their pages and link back to your site. Do an audit of these options, especially those you’re already a part of some and not using them effectively. Have your website listed where possible, and keep track of these opportunities in the future.
- Linking through High Quality Directories
Listing your website to every directory you can find is an old link building trick, and one that Google frowns upon. But there are still some directories that are valuable to your SEO strategy: local directories, niche directories, and established directories. Being listed in these will help you rank for location-based keywords and focus on your area of expertise.
Effective SEO requires managing different factors, ranging from your content to your link building activities. With the expertise of a Perth web design company, you can create a foundation and structure that will support a high-ranking website for a long time.