Archive for November, 2014

3 Marketing Lessons You Can Learn From ‘The Walking Dead’

Modern Market November 27, 2014 at 5:09 am

the walking deadThe season 5 of The Walking Dead had a record-breaking millions of viewers tuning in to watch. The zombie killers faced a new batch of survival challenges, bad guys, and drama, but it’s more than just a zombie apocalypse story. It’s also a great source of lessons and inspiration for marketers.

That’s right—The Walking Dead is a large goldmine of information for marketing specialists. How? Here are lessons you can learn (A word of caution: Spoilers ahead):

Stay Focused

In the show, the moment you lose focus, you’re dead. How many times in the film that the characters got distracted during a one-on-one zombie fight, only to see a horde of undead seconds later? Of course, this does not happen in the marketing world, but this lesson is still extremely relevant.

Marketers should always stay on message. Remember that focused advertising is much more effective than just giving anyone random messages.

Work with What You Have

In the series, knives, swords, and guns are some of the things you should have hooked onto your pants. What happens, though, if you don’t have them? As you’ve seen in the series, you can turn anything into a weapon: the legs of a chair, fireworks, and car doors.

It’s the same with marketing. Even if you have a small budget for your marketing campaigns, don’t let it stop you from getting great results. Working with companies like Zoo SEO is a great way to start if you want to do more with less.

Know What You Don’t Know

In seasons 2 and 3, Rick, the lead character, didn’t know what he didn’t know. He was clueless about Shane—that he would go try to kill him to steal his family. He also didn’t know that the Governor was planning an army to destroy the prison. The biggest thing they were clueless about is that they are not aware of the walkers.

It’s the same with marketing. The biggest threat is not the problems you see right now; it’s the threat that you can’t see. This is why it’s important to get visibility into every marketing effort you’re doing.

The greatest piece of advice? Don’t get bit. That is a good tip in general, right?

Fun Time for Your Kids: Playground Must-Haves

Service Week November 27, 2014 at 1:01 am

Fun Time for Your KidsNo childhood is complete without spending hours and hours in a playground. It isn’t only a way for your kids to exercise, but also a chance to enjoy themselves and feel free. They can play with other children or with you.

As local playgrounds have safety standards, you need not worry too much about your child’s safety. But, you have to make sure your chosen play area actually follows these rules. Moduplay.com.au discusses some of playground essentials you can request your local one to have.

Hill

Flat surfaces may be safer, but a little hill covered with grass won’t hurt either. In fact, it will make playtime even more enjoyable. Imagine your kids going up and down the hill just because. Maybe they actually feel bigger and taller on top; that’s why they love running around hills.

Trees

A playground won’t be complete without trees. Apart from giving shade, they also allow children to connect with nature. You can also hang a swing in between trees for a more enjoyable experience. Technology has completely taken over this generation, so exposing your little ones to nature is a great idea.

Smart Courses

Other than playing, your kids can also learn in a playground. There are smart courses to create exciting and innovative experiences for your kids. These are small modular play elements where they could use their mind while playing. A few examples are hoops, blocks, cones and beams.

Seesaw

A seesaw is the perfect way for your kids to meet new playmates. Since this ride requires two children to sit from one end to another, your kids can interact with other children. The up and down motion will also allow them to laugh out loud together.

Playtime should always be a fun time, but make sure your children are always safe by keeping an eye on them as much as you can. If you think your playground lacks a few elements, look for a playground supplier or ask your local government for donations.

Creating a Conducive Workplace Environment for the Introverts

Service Week November 25, 2014 at 1:01 am

Workplace EnvironmentOpen office layouts are gaining momentum. The main idea for this type of office design is for employees to start casual conversation with each other to foster innovation and collaboration.

This setup may be beneficial for outgoing and sociable people, but how about the introverts —those people who are more productive in quiet places and prefer to have some time alone and value solitude and tranquillity?

To accommodate all your employees well, it’s important to have different types of areas that allow both introverts and extroverts to choose how and where they can get their work done.

Offer Quiet Places

Too much of anything is bad. If employees are too open with each other, they can become underproductive. On the other hand, if there’s too much solitude in the workplace, there will be no collaboration among co-workers. To have a balance, you may offer some conference rooms to your employees, which they can book so that those who are introverts will have an area to retreat when they need to stay focused on a given task. Solitude is good, as it boosts creativity and decreases stress levels. Take a cue from some office workstations Perth companies have.

Establish Rules

As you provide a diverse range of areas in your office, it’s also important to have clear policies on how certain spaces should be used. Have some sense of protocols to avoid chaos.

Provide Telecommuting

Some people work more effectively from home, as they can think better because they’re free from the distractions of the office. If it isn’t possible for you to add a quiet space in the office, you may just allow your workers to telecommute.

Avoid Excessive Meetings

Meetings are necessary. But, you don’t need to organise one every single day. Unlike extroverts who always raise their opinions, introverts tend to be quiet while in groups, but do their best thinking when they’re alone at their desks. To facilitate the right amount of thinking and brainstorming, it’s important to balance alone time and conferences.

Keep Visual Clutter to a Minimum

Introverts are quite sensitive to lots of sensory stimulation. So, make sure to limit visual clutter in the office.

If you want to get the best out of all your employees, you have to take a look around and see if your office not only accommodates the extroverted types, but also the quiet ones.

Stainless Steel or Aluminum: Which Material Suits Your Needs?

Product Review November 21, 2014 at 1:01 am

Stainless SteelStainless steel and aluminum are two of the most in demand materials used for tubing purposes. Choosing which one fits your needs is important to ensure the success of any industrial undertaking. Here are some guidelines from Service Steel to help you make the right choice:

Durability

Both have great resistance to corrosion, deformation, and breakage, but stainless steel takes it up another notch. Aluminum is still preferable, however, if you need pipes as engine parts or for aircrafts and hostile environments.

Ease of Use

Stainless steel is easier to weld; using common welding tools, you can produce a wide array of materials even if you’re not that experienced. On the contrary, aluminum can also be welded almost as easily, but it takes a more experienced professional to do it.

Appearance

The appearance of both stainless and aluminum tubes depend on the supplier. Make sure to choose a company that offers aesthetically appealing pipes that have a mirror-polished finished and are brighter and lighter than the usual.

Cost Efficiency

Stainless steel will cost you less than aluminum if you measure the material per pound. This is why a lot of manufacturers preferred the purchase steel parts for a long time. However, the cost per unit or volume is more important, which is why aluminum has an edge. Aluminum weighs less than stainless steel for a particular volume, meaning you stand to save more by using it.

Weight

In connection to cost efficiency, aluminum’s best advantage is that it weighs less than stainless steel. Aluminum can weigh as little as only 1/3 of stainless. This makes it more ideal when you need to make weight-sensitive parts for airplanes and race cars.

Heat Conductor

Lastly, aluminum conducts heat better. This doesn’t give an edge to aluminum, though. It can be bad or good, depending on what industry you’re in or what you’re going to do with it.

Make sure to consult an expert and do some research before buying to make the right decision for your needs.

Stairway to Safety: Building Safer Stairs

Service Week November 14, 2014 at 3:19 am

stairsSeeing someone fall down the stairs is only funny when it’s in movies or TV shows. In real life, it’s not supposed to be a laughing matter.

Safety is the first thing that architects and contractors should keep in mind whenever they design or build a staircase. Staircase design, however, is not an easy endeavour. Other than considering the personal preferences of the homeowner, architects and builders are bound by rules from building authorities. This is especially true if they are to set up high or external stairs.

While building rules may differ in each locality, there are general rules that every builder should not forget. Here are some of them:

Clear the Pattern

While homeowners want an elaborate staircase and balustrade patterns, it’s the builder’s and designer’s job to ensure their safety by streamlining certain aesthetic requirements. Designers should keep the path straight as much as possible. The only exemption is when the space is limited.

Mind the Width

The width of the each stair step should not be smaller than 90 cm. Otherwise, climbing the stairs will be difficult and dangerous. See to it that there is a considerable distance between steps to make climbing easier.

Cover the Step

Homeowners usually favour slippery materials for their stairs, such as tiles and glossy wood. Builders should not forget to apply non-slip protection on the surface to prevent accidents. They should convince the homeowner to apply this material even if it means sacrificing the aesthetics of the stairs.

Don’t Forget the Lighting

Designers often overlook the placement of lights in the stairway area. Other than putting up lights in the ceilings, builders should install lamps along the wall. Homeowners may also consider installing recessed lighting to make the steps visible to the walker.

When it comes to positioning handrails and balustrades, the designer should make sure they’re in full length. Breaks, which are sometimes applied for the sake of design, may cause accidents. It’s also the stair builder’s responsibility to provide safety tips. The designer and the homeowner should refer to building regulations in their locality, especially if they’re building a structure with more than two stories.

Hobbies: The Lost Art of Coin Collecting

Finance Week November 13, 2014 at 2:13 am

coin collectionEveryone has a hobby. Whether it’s collecting stamps, baseball or basketball cards, or other memorabilia, these pastimes make great collections simply for their aesthetic value or for their monetary value as collectibles.

Most of these hobbies, however, are all but relics of yesterday’s generations. Not too many young people find the time to amass these collections. One such art that seems to have been lost in time is coin collecting.

Coin collecting, along with other forms of legal tender, is a worthwhile hobby. While people have been hoarding coins for their value since time immemorial, it was not until later when people started collecting them for their artistic value. Starting a coin collection can be a fun and rewarding hobby, as it is also profitable.

Find a Coin Dealer

Finding a reliable coin dealer can be hard. As there are not many today, you will most likely have to do with the ones within your area. Collectors work with them by either showing coins to find out what they are worth or by selling them coins in their possession.

Decide what you want to collect

While it is only natural to take coins from any denomination or period of time to expand a growing collection, you will eventually narrow down your collection to specifics. Whether it is from a certain period or a country depends entirely on you. Even if you run out of mints to collect, you can still collect personalized gold coins.

Know Their Value (Coin Grading)

Coin grading is an essential skill if you are serious about being a coin collector. While you cannot expect to be an expert right from the beginning, you need to have a good grasp so you will not get cheated out of valuable items. As coins age, their value increases. The rarer these are, the more money you will need to shell out. That is unless someone just gives you some pieces out of the blue.

Coin collection need not be a lost art. Keep these tips in mind, so you can get your collection started on the right foot.

Wall Repaint: A Great Way to Spice Up Your Home

Service Week November 11, 2014 at 2:13 am

paint wallThis time of year is the perfect time to get creative and update the look of your home. One of the most major and refreshing updates you can do is give the walls inside your home a fresh coat of paint. A new paintjob is affordable and easy.

Here are a few tips when getting started on a project that involves painting. Perth master painters suggest following the same to avoid troubles down the road:

Protect Your Possessions

Make sure the area is clear before getting started on anything. Move furniture, decorations, and all other items you do not want to paint. Do not forget to cover the floor with drop cloths as well.

Prepare the Area

Use sand paper to soften up rough patches before applying any paint. Make sure the area is clean and free from dirt and dust. Use a dampened sponge to wipe away small particles for a totally smooth surface.

Secure the Tray

Make clean-up easier by wrapping the paint tray with a plastic bag or aluminium foil. Just wrap up the cover you choose once you are done painting. This way, you do not have to worry about cleaning up your tray again.

Buy High-Quality Paint

No matter how well you prepare, the results will never be as good if the paint you use is bad. Make sure to use high-quality paint that is durable, vibrant, and has a washable finish. Ask a paint expert for recommendations. Don’t hesitate to tell them what results you want and what area of your home you are repainting.

Proper Clean Up

Wrap things up carefully and make sure to clean up properly. Use hot, soapy water to clean your paint brushes right away. If they are still messy, soak them in hot vinegar for 30 minutes and then soak them again in water.

Changing up your home’s look will only be good if you do it right. Doing a painting job yourself might sound easy, yes, but sometimes it is best left to the experts. Call in professional help for even coats and proper application of paint that will last.

5 Ways You Can Go Wrong With Your Content

Modern Market November 7, 2014 at 1:01 am

SEOBeing picky with the things you personally share online is a wise decision as these affect how other people view you. The same is true with your website’s content. If you’re not careful, you may be committing these terrible wrongs and turn off potential clients.

The following are five of the common ways you can go wrong with website content. Hopefully, you are not:

1. Copying From Another Website

Do not think you can get away with copying an idea from another website or using a previously published article from an authority website. Aside from a potential penalty from Google for duplicating content, nobody will bother to read your posts since a high-ranking website has already provided that information. Use high quality, original content.

2. Writing the Wrong Way

Watch the way you write your content. Your choice of words may be too ostentatious for average readers or too informal for industry experts. Other mistakes can happen, such as ideas are too scattered or the main thought being unclear. You may also have written the article purely to promote another website or product. Write content using words and phrases that anybody can understand; if the content has jargon, simplify them.

3. Too Wordy or Too Long

Too much of anything is always bad. Long paragraphs can overwhelm your readers. Bulky paragraphs, regardless of the article’s word count, will make readers stop reading since it’s too long for their attention span. Instead, break up long sentences, or use semicolons to split sentences into multiple clauses. Sub headers are also a good idea.

4. Missing the Target Audience

An SEO provider in Fargo suggests checking if your content fits your target audience. Failing to generate any response means that a post doesn’t appeal to your readers or match their specific interests. Understand who you are writing for, and write content in a way that will engage their interest.

5. Executing Incorrectly

You know the aphorism: some things are better left unsaid. This applies in content marketing, too. See if the infographic you just uploaded has too many words in it or if your article has a good main idea but lack details. You also think that the image you thought would be viral is instead better if made into a 2-minute video clip.

All the above are precautionary, however, so if you see yourself doing any of these things, fix them immediately. Content is king; wear that crown right.

5 Useful Tips on Buying a Property

Product Review November 5, 2014 at 2:23 am

Buying a PropertyBuying or leasing a property is never easy. There are many things you need to consider. Apart from your budget and location, you need to make sure you understand the policies and any other documents they present you. Make sure you know what management rights are, and other possible risks of this investment.

Whether, you’re buying a new house or investing in a property, you need to find the best way to protect your assets in the future. Here’s how:

1. Hire an experienced mortgage broker

These professionals can help you understand what are management rights. You can find the right property loan for your situation. For instance, it’s just your first property loan; a mortgage broker can teach you the ropes and explain all the options available.

2. Set your budget

Set your budget and do your best to stick to it. Your budget plan should include other expenses like renovations and maintenance fees.

3. Know your limitations

Be realistic with your goals. Never buy something you cannot afford. This will only give you problems in the future. It is advisable to check the first home owner grant. Keep in mind that policies and coverage may be different from other state.

4. Consider the location

Whether you’re buying a property for personal or business, it is important to find the best location. Make sure it is accessible to different institutions like schools, hospitals, malls, or grocery stores. Keep in mind that location determines the price value of a property.

5. Inspect the property

It is advisable to visit the property personally. You can bring an expert with you to evaluate the value of the property.

Buying a property shouldn’t be that difficult. Research thoroughly and be familiar with the market value. Hire a professional real estate agent to make sure you’re in good hands. These professionals can help you find the best property that can suit your budget.

4 Interior Hacks for Small Houses

Service Week November 4, 2014 at 3:34 am

Small Houses InteriorVarious issues affect home life, but the most significant factor that often comes into play is the total area size. The lack of space can be a hindrance for homeowners who need more room for things like appliances and furnishings, and it can also create an unpleasant feeling of being cramped.

Dealing with small houses can prove to be a challenge because you have to find ways to turn it into a more relaxing, comfortable, and cosy place. According to the experts from ClassicGrannyFlatsWA.com, your Perth granny flats can offer more despite the limited space.

Maximise Walls and Dividers

One of the ways to fully utilise a small space is by using shelves as room dividers instead of plain and bare walls. This also gives you more storage space to reduce cluttering. For a classier look, you can also use glass for dividers. Although the material does not provide storage benefits, it reduces space limitation. Glass walls enlarge a room and open up spaces visually.

Install Sliding Doors

Doors that swing open take up a significant amount of space. Remember that you have the option to change your standard doors into sliding ones to eliminate this problem. Sliding doors occupy space within the walls or dividers, giving you more room to move.

Utilise Under-Stair Spaces

Most people disregard the space found under a staircase, not realising there is so much that can be done with it. If there is enough space, you can turn it into storage. For slightly larger spaces, you can turn it into a reading nook.

Buy Retractable Furniture

Beds, sofas, and other big furnishings take up majority of space inside the house. Retractable furniture is a solution to consider. This gives you more floor space in case you do not need the furniture sitting around.

Knowing how to take full advantage of the space inside your small house will help you enhance its functions and advantages. Use the art of creating illusions to liven up a small space.