The season 5 of The Walking Dead had a record-breaking millions of viewers tuning in to watch. The zombie killers faced a new batch of survival challenges, bad guys, and drama, but it’s more than just a zombie apocalypse story. It’s also a great source of lessons and inspiration for marketers.
That’s right—The Walking Dead is a large goldmine of information for marketing specialists. How? Here are lessons you can learn (A word of caution: Spoilers ahead):
In the show, the moment you lose focus, you’re dead. How many times in the film that the characters got distracted during a one-on-one zombie fight, only to see a horde of undead seconds later? Of course, this does not happen in the marketing world, but this lesson is still extremely relevant.
Marketers should always stay on message. Remember that focused advertising is much more effective than just giving anyone random messages.
Work with What You Have
In the series, knives, swords, and guns are some of the things you should have hooked onto your pants. What happens, though, if you don’t have them? As you’ve seen in the series, you can turn anything into a weapon: the legs of a chair, fireworks, and car doors.
It’s the same with marketing. Even if you have a small budget for your marketing campaigns, don’t let it stop you from getting great results. Working with companies like Zoo SEO is a great way to start if you want to do more with less.
Know What You Don’t Know
In seasons 2 and 3, Rick, the lead character, didn’t know what he didn’t know. He was clueless about Shane—that he would go try to kill him to steal his family. He also didn’t know that the Governor was planning an army to destroy the prison. The biggest thing they were clueless about is that they are not aware of the walkers.
It’s the same with marketing. The biggest threat is not the problems you see right now; it’s the threat that you can’t see. This is why it’s important to get visibility into every marketing effort you’re doing.
The greatest piece of advice? Don’t get bit. That is a good tip in general, right?